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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Communication Proposal for Hostel Služby Blansko, Ltd.
 Zezula, Radek ; Snopek, Radek (referee) ; Šimberová, Iveta (advisor)
This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.
Detailed record
Marketing Communication Proposal for Hostel Služby Blansko, Ltd.
 Zezula, Radek ; Snopek, Radek (referee) ; Šimberová, Iveta (advisor)
This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.
Detailed record

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